The target hashtags are the hashtags we use to find potential followers for you. We target people who use these hashtags and bring their attention to your profile. Here are some pointers to look for when choosing target hashtags:

  1. The best target hashtags are only used by your desired audience. For example, if you are a fashion blogger, your audience probably uses hashtags like #Fashion, #Style, #Ootd, etc. but they may also use hashtags like #Love or #Happy which are also used by people who are not necessarily interested in Fashion.
  2. Since we only target people who used these hashtags recently. We recommend including target hashtags with over 10k posts that are used at least 10 times a day.
  3. Some tags look relevant at first sight, but when looking closely at the Hashtag Feed you may see that the content and people using them is too diverse. The best target hashtags are primarily used by people who post similar content to yours.
  4. Remember, you’re always free to add or remove target hashtags throughout the service.